Strategies that Inspire.
Programs that make them Stick.
Get the
AI Fit Marketing Playbook
Most organizations are focused on productivity gains. The winners are designing for growth.
AI can make your team faster. That's real. But here's what we learned from 30 CMOs leading the AI transformation of marketing: efficiency is the floor, not the ceiling. The organizations pulling ahead are using AI to enter new markets, acquire new customers, build new products, and close conversion gaps that were previously impossible to solve. They're developing a whole new operating system to meet the challenges of marketing to new types of customers.
In an era where over half of consumers now use AI to make buying decisions, brand matters more than ever. And the entire marketing operating model – people, process, partners, platforms – needs rethinking.
We've built the playbook. Now it's time to use it.
Mixtape Partners is a management consultancy for marketers, built for the AI era.
The central narrative around AI has been about a dramatic technology driven revolution that is likely to be extremely disruptive. But the way leaders in the space see it, becoming AI fit has little to do with the technology.
For them, it’s about scaling AI as a competitive advantage - taking action to unlock new opportunities.
What’s needed is a combination of leadership shifts, clear compelling strategy, a focus on people empowerment over replacement and technology platform-level integration.
Less about having an AI strategy; more about putting AI to work in pursuit of their strategy.
More than just a strategy firm, we turn strategy into action.
We built Mixtape Partners to create inspiring strategies and ensure their adoption. The big problem we recognized as operators, service providers and consultants was that many large strategic initiatives were insufficient and most were poorly adopted.
We are equipped for the challenge now facing us all - how do we adopt new strategic initiatives at scale, like AI, in our organization and drive significant advantage from it?
The Mixtape Partners bring together deep experience and expertise as CMOs, consultants and marketing agency leaders.
Andy Bateman
Andy is a strategist and marketing leader with an extensive career in driving organizational change
and growth.
FOUNDING PARTNER
Deborah Conrad
Deborah is a pioneer of today’s modern marketing with deep experience as a global, C-level brand, marketing and P&L leader for many startups & Fortune 50.
FOUNDING PARTNER
Sarah Lent
Sarah has a 20+ year career as an agency leader, P&L owner, CMO and growth advisor for global brands looking to expand into new markets, reach new audiences and innovate.
FOUNDING PARTNER
Nirm Shanbhag
Nirm is a multidisciplinary strategist and team builder with a history of bringing disparate teams together to create and leverage strategy that works.
FOUNDING PARTNER
When to call us
Clients call Mixtape Partners when there is a big strategic shift.
When you’re in need of experienced operators.
Whether figuring out what you stand for, how to unlock AI-powered advantages and build strategies ready for the future, or determining the best way to get there, we are your go-to partner to help make it happen.
EXPLORE THE NEW
Entering new markets, launching new products, adopting new technologies or looking for opportunities for growth.
CHANGING DIRECTION
Big right hand turns for the organization - corporate strategy, brand and marketing programs, bet the business shifts.
(RE)IGNIGHTING THE ORGANIZATION
Igniting new technologies and initiatives across the organization, overcoming fear and fatigue through clear leadership, people & integration strategies.
GETTING UNSTUCK
Understanding what’s holding people back and helping motivating them into action.