The Mixtape Partners Approach

Our approach is built upon our understanding of the importance of identifying the problem, knowing what makes strategy great, and appreciation of how people, teams and organizations embrace change.

How ready is your team for change?

We’ve found that just because a strategy is right for your brand, it doesn’t mean your brand – or your team – is ready for your strategy. A key first step for us is assessing whether the strategy and the organization have the right stuff in place to turn a great idea into results. We get under the hood, looking at the roadblocks and their root causes, we prioritize what needs to be done, and we assess your options against reality rather than pipe dreams.

Too often organizations get excited about a big idea, but stumble when it comes time to deliver. Lack of understanding and alignment, insufficient support from leadership, shrinking the strategy back to fit the current organization, not giving the teams the time to practice, and cultural headwinds – all can play a role in strategy getting stuck. The winning formula, however, is having a strategy big enough to inspire at scale and compelling enough to achieve adoption.

Great strategy isn’t great if it only stays on the page.

Getting true, lasting adoption calls for really understanding why individuals and teams push back.

How We Do What We Do

Root Causes & Strategic Sprint

Understand the nature of the problem we need to solve, capture its key drivers and root causes, and narrow our focus. Development of key strategic options & opportunities. Explore your proposed and existing strategy, assess its ability to solve your actual problem and your organization’s ability to execute.

  • + Clear inventory of roadblocks / root causes

    + Prioritization of problem drivers

    + Gap analysis of critical needs / missing pieces

    + Crafting of key strategic options framework

    + Assessment of feasibility, fit, and subsequent impact the choices will have

Inspiring Strategy
That Sticks

Apply the strategic thinking to identify how to make a stronger strategy, identify key needs and changes, and determine the brand, marketing and team resources required.

  • + Strategic Vision

    + Brand Narrative

    + Positioning and Brand Idea

    + Brand Portfolio Architecture

    + Product Strategy / Roadmap

    + Innovation Strategy / Roadmap

    + Customer Personas

    + Customer Messaging

    + Go-to-Market Strategy

    + Thought Leadership Planning

The Adoption Framework 


Leveraging how individuals respond to, adapt and embrace change, we will prepare people for the process of change. Help them understand the strategy, it’s significance for them, and then give them the chance to practice before deploying the strategy.

  • + Ownership

    + Alignment

    + Readiness

    + Individual Change Adoption Blueprints

    + Action Roadmap approach development (lightswitch | stairstep | pilot/deploy)

  • + Action plan roadmap & milestones

    + Metrics plan

    + Coaching plan

    + Team training development (Sales, Marketing, Product…) 

    + (Re)Organization planning

Strategy-into-Action Roadmap 

Creation of a comprehensive strategy activation plan that sets up the entire organization to understand, embrace and execute in a way that works

Fractional Executive Support

Apply a fractional executive approach to leverage the resources of Mixtape Partners to put your strategy into action by driving understanding; supporting teams, managers and leaders; and driving the mid-to-long-term view throughout the business

  • + Ongoing implementation support

    + Coaching
    + Leadership team support

    + Workshop facilitation

    + Design leadership

    + Media planning and execution

    + Corporate Communications

    + Brand Management

    + 1-3 year GTM planning

    + Resource planning & allocation