We created Mixtape Partners to do work that matters with people who matter to us.

What happens when you take a handful of CxOs, agency leaders and marketing strategists with experience across categories, cultures and challenges and who happen to be friends, and have them tackle some of the biggest challenges marketers face? You get Mixtape Partners.

With an approach that is as collaborative as it is hands-on, we work directly with leadership teams and their people to create visionary strategies that behave as the north star and programs to drive adoption from the boardroom to the breakroom.

Our services are designed to be fast, impactful, and tailored to the unique needs of each client.

We’re the Mixtape Partners

Deborah Conrad

Founding Partner

HIGHLIGHTS:

Deborah rebuilt Intel’s global marketing organization, reduced the number of brands from 32 to 6, and built group alignment to drive revenue growth that took Intel from $38B to $56B.

AREAS OF EXPERTISE:

  • Brand & Marketing Strategy

  • Go-to-Market

  • Board/C-suite/Stakeholder Engagement 

  • Positioning, Messaging, Narratives

Deborah is global, C-level brand and marketing leader whose work as a CMO, General Manager and advisor stretches from startups to the Fortune 50. 

Andy Bateman

Founding Partner

Andy is a strategist with an extensive career in driving organizational change and growth.

HIGHLIGHTS:

Andy spearheaded the transformation of Telstra by driving adoption of a Customer First program at Australian telecom, Telstra, leading to increased customer satisfaction, better employee engagement, and paved the way for a new era for a legacy brand.

AREAS OF EXPERTISE:

  • Corporate Strategy

  • Executive leadership

  • Brand & marketing

  • Innovation

  • Executive  coaching

Sarah Lent

Founding Partner

Sarah is a long time leader and client partner with extensive experience helping marketers shape their ecosystems, build their teams and drive growth and innovation. 

HIGHLIGHTS:

Sarah led a cross-functional team to unlock new revenue streams for Uber across merchant, retail, and enterprise customers through brand, product and demand generations programs, collaborating with matrix client teams to meet key business metrics.

AREAS OF EXPERTISE:

  • Growth planning

  • Brand & product marketing

  • Business transformation

  • Cross functional leadership

Nirm Shanbhag

Founding Partner

Nirm is a multidisciplinary strategist and team builder with a history of bringing disparate teams together to create and leverage strategy that works. 

HIGHLIGHTS:

Nirm introduced a brand-informed product development approach to Google’s engineering-led culture, developing pilot programs, training teams in the approach, creating new core offerings and radically enhanced user experiences.

AREAS OF EXPERTISE:

  • Brand & Marketing Strategy

  • Process Development

  • Team Building

  • Brand Portfolio Architecture

We focus on providing a white glove service that supports organization-wide strategy adoption.

Through our experience, we’ve identified what it takes to work more effectively with our client collaborators.

We work on well-defined projects - priced and timed. No retainers.

We work as one team - you get us and our full attention. No hand-offs.

We work quickly - no long and dragged out projects.

We focus on momentum and quick wins - do the easy stuff first, then tackle the harder work.